Do you wonder where your website traffic is coming from?
Would you like to know what people are doing while on your website?
If you don’t, you should.
What’s happening on your website is what’s happening to your business, and if you’re not tracking it, your business could fail.
That’s where Google analytics services can help. Let’s take a look at what Google analytics is and the reasons why you should absolutely use it for your website.
What is Google Analytics?
Google Analytics is a web analytics service that serves up essential statistics and basic analytical tools for search engine optimization (SEO). It’s also 100% free to use. Whether you’re looking for top sources for traffic, looking for trends in engagement, or trying to track goal completions, Google Analytics is the tool you need to get superior data on your customers.
Five No-Brainer Reasons to Use Google Analytics Services
Reason #1. You can’t claim you “know” your business if you don’t know why the hell people are leaving your website without making a purchase.
Any business owner claiming to know their business while not understanding why people leave their website without making a purchase is lying to themselves. Sure, it’s great to know the number of people who visited your site, but what’s way more important is knowing why people aren’t converting! Google Analytics lets you set up goals to track when users complete actions on your site and why.
Reason #2. You can’t make important updates to your site if you don’t have the right analytics.
How can you optimize your website if you don’t know its impact right now? Google Analytics pulls back the curtain on valuable data to determine which channels drive the most traffic to your website. You can also figure out the age, gender, devices, locations, and interests of your audience if you niche down your analytics settings further. Armed with the right analytics, you can radically improve your website.
Reason #3. You need hard data to make better business decisions.
Google Analytics also helps you pinpoint goals that help you track your customer’s journey via the actions they take. Find out when a user requests a free quote, subscribes to your newsletter, or makes a purchase by refining your business goals in Google Analytics. This data helps you make more informed business decisions about products, marketing, and much more.
Reason #4. To know precisely why people aren’t feelin’ your website (AKA why your bounce rate is so high).
Is your bounce rate out of whack? This single metric tells you that visitors are coming to your website and not finding what they expected to find. A higher bounce rate requires action. Some reasons your bounce rate is too high could include your website being too difficult to navigate, you aren’t providing clear calls to action, or you simply don’t have user intent figured out quite yet. Detailed bounce rate reports like those offered by Google Analytics help you find the reason behind why your audience is leaving your site quickly.
Reason #5. To track user behavior on and offline.
Yes, Google Analytics help you track your offline-to-online campaigns. This feature keeps you up-to-date on how your marketing campaigns are affecting your audience. You’ll get insights like how visitors from your offline campaign acts when they show up on your site, their actions, and how that stacks up to an online ads campaign. Insights like these give you a better understanding of how to target your audience effectively in the future.
What Are You Waiting For? Sign Up For Google Analytics Services!
The features of Google Analytics make it a no-brainer for any business, but what if you’re overwhelmed with the idea of implementing yet another tool on your website? We can help. We’ve got decades of experience in optimizing websites, and Google Analytics is an important tool in our arsenal.
Reach out to us for a Free Quote on our Google Analytics services, and we’ll help you leverage this killer tool on your website.