Scroll Smarter, Not Harder;
The customer isn’t always right, but they will have you by the balls when it comes to SEO ranking for your website. Why? Because Google prioritizes when users want and what users want is to use their Smartphones. So, if you are looking for VIP treatment from Google, you’ll need to groom your content and formatting to be mobile-ready.
Mobile-friendly website content is not a new concept, and if you are only hearing about this now, you’re already behind in the SEO game. In 2019, “mobile-first indexing (was first) enabled by default for all new websites (new to the web or previously unknown to Google Search).”
In 2022, mobile-ready content is even more crucial to achieving a successful SEO ranking due to emerging and developing technology trends. So, if you are willing to work (and scroll) smarter, you might catch up in time to be recognized by Google.
It Began With “Mobilegeddon.”
If you still have doubts about the importance of mobile-ready content concerning Google rankings, you’ll need to take an SEO history lesson. This Google phenomenon began with the rise and purchases of Smartphones.
As more consumers started using the Google search engine on their phones instead of their desktops or laptops, Google decided to reconfigure what they considered high-ranking sites, prioritizing mobile-friendly content. “This led to an event that’s become known in the SEO community as “Mobilegeddon. (Now) mobile devices now account for over half of all searches on the web.”
The fact is that mobile-ready content will always provide a higher SEO ranking, and if you still need convincing, you might as well stop reading and get another career. Because if Google doesn’t recognize your site, no one else will, including prospective customers who would otherwise support your business.
Do Better Now! Improve your Ranking with Mobile-First Indexing
If you want your site to succeed, stop whatever you’re doing and improve your content now.
Because if you own a business and you aren’t making any money or aren’t searchable via Google, then what’s the point?
Take our word for it and use these three tips for the best mobile-first indexing practices.
Mobile-first indexing Best Practices
- Sites that offer an intuitive design that can change, depending on the size of the mobile screen. A responsive site layout is essential as “It’s Google’s preferred type of site design, and it’s safe to say that responsive sites will do well in the mobile-first index.”
- High-speed loading of pages. “it’s ideal to load a page in less than 3 seconds, or by Google’s recommendations, less than 1 or 2.”
- Design your content for the mobile user. For example, long-form blogs may be fine to view on a laptop or desktop, but lengthy content can be overwhelming for a mobile viewer.
It’s All About the Bottom Line
Your website reflects your business, and if you want to make money (which, of course, you do!), your products and services must be easily searchable on Google. Considering in 2021, “59% of all organic Google search traffic came from mobile devices,” your site must be mobile-friendly.
Given the ruthless competition of online commerce, Google will ensure that their mobile-first indexing prioritizes well-designed sites, taking no prisoners.
For the profit price, you must risk going to battle with a mobile-ready site.
Otherwise, you’ll be left out with nothing but a desktop and a head full of frivolous dreams.